For my fellow creative business owners, my updated list of tips and ideas that I hope will help you in your own endeavors.
1. Use the wisdom you’ve gained over the years to your advantage. I think life experiences that we’ve encountered is sometimes overlooked but they can be very beneficial. It’s only natural to put the more painful or stressful past events away because who wants to relive those? But if you stop and think how you handled those past situations, I bet you will be surprised at the fortitude and strength you displayed. Take that knowledge and tell yourself there is nothing that can stand in your way to reaching your goals.
2. Energy is your champion. It’s pretty simple to understand that inactivity or standing still will get you no where fast. You have to DO to be successful. I’m sure you have a multitude of wonderful ideas but how many of those have you actually done or tried?
3. Your health is your best and most important business commodity. Unfortunately our well being is sometimes the last thing we think about when trying to reach a business goal. Optimal emotional and physical self care is paramount in aligning yourself with success.
4. Really get to know your audience and market to them. This is basic business info but surprisingly many have never bothered to investigate who their potential customer base is. I know that my target group is Baby Boomers with some overflow to the Gen x crowd who like my vintage aesthetic in decorating, photography and styling. How did I arrive at this? By paying attention to who is actually interacting on my Social Media sites and in person sales.
5. Be humble and pay it forward. A couple of honest characteristics that will never fail you. I’m sure we’ve all witnessed the individual who has used their narcissistic personalities to try and get ahead by stepping on those they don’t consider worthy. But in their haste, they leave a wake of bad karma that eventually returns back to them. By offering a bit of grace and knowledge you show respect for that peer and ultimately yourself which can be a huge reward.
6. Learn the art of undersell. There is nothing more exhausting then the constant barrage of selling tactics that we are faced with on a daily basis. What has happened is we’ve gotten immune to those ad’s, popup buttons and postings that are trying to get our cash. So as creative business owners what is the best way to sell? I’ve found the best way is to offer ideas, information and inspiration that echo your product and service. Selling is more about emotion and visual eye power then ramming it down your potential customers throat.
7. It’s all in the details. Make it memorable and sticky to keep those customers coming back. Competition is fierce and you only have a short amount of time to make a good impression. Strive to be unique.
8. Look to the future and plan. Fortune 500 companies know in order to grow they must get a good grasp on the future and plan. Why can’t we take a page from their entrepreneur handbook and do the same? Be a visionary for your business.
9. Social Media is a given. I know this may be sad news to the 45 and over crowd (which I’m a proud member of) but you must have an engaging online presence to market your business. Pick a couple of platforms and post frequently using interesting information.
10. Shine your own STAR. Knowing your competition is important but worrying about that competition or what someone is saying or doing is counterproductive. Use that energy to stay two steps ahead and you will always have success.
Hope these 10 tips will help you and your creative business.