15 In Creative Business/ Mentoring/ Small Business

10 Tips To Help Your Creative Business Shine

Lilacs2

 

For my fellow creative business owners, my updated list of tips and ideas that I hope will help you in your own endeavors.

Lilacs in a vintage vase

1. Use the wisdom you’ve gained over the years to your advantage. I think life experiences that we’ve encountered is sometimes overlooked but they can be very beneficial. It’s only natural to put the more painful or stressful past events away because who wants to relive those? But if you stop and think how you handled those past situations, I bet you will be surprised at the fortitude and strength you displayed. Take that knowledge and tell yourself there is nothing that can stand in your way to reaching your goals.

2. Energy is your champion. It’s pretty simple to understand that inactivity or standing still will get you no where fast. You have to DO to be successful. I’m sure you have a multitude of wonderful ideas but how many of those have you actually done or tried?

3. Your health is your best and most important business commodity. Unfortunately our well being is sometimes the last thing we think about when trying to reach a business goal. Optimal emotional and physical self care is paramount in aligning yourself with success.

4. Really get to know your audience and market to them. This is basic business info but surprisingly many have never bothered to investigate who their potential customer base is. I know that my target group is Baby Boomers with some overflow to the Gen x crowd who like my vintage aesthetic in decorating, photography and styling. How did I arrive at this? By paying attention to who is actually interacting on my Social Media sites and in person sales.

5. Be humble and pay it forward.  A couple of honest characteristics that will never fail you. I’m sure we’ve all witnessed the individual who has used their narcissistic personalities to try and get ahead by stepping on those they don’t consider worthy. But in their haste, they leave a wake of bad karma that eventually returns back to them. By offering a bit of grace and knowledge you show respect for that peer and ultimately yourself which can be a huge reward.

6. Learn the art of undersell. There is nothing more exhausting then the constant barrage of selling tactics that we are faced with on a daily basis. What has happened is we’ve gotten immune to those ad’s, popup buttons and postings that are trying to get our cash. So as creative business owners what is the best way to sell? I’ve found the best way is to offer ideas, information and inspiration that echo your product and service. Selling is more about emotion and visual eye power then ramming it down your potential customers throat.

7. It’s all in the details. Make it memorable and sticky to keep those customers coming back. Competition is fierce and you only have a short amount of time to make a good impression. Strive to be unique.

8. Look to the future and plan. Fortune 500 companies know in order to grow they must get a good grasp on the future and plan. Why can’t we take a page from their entrepreneur handbook and do the same? Be a visionary for your business.

9. Social Media is a given. I know this may be sad news to the 45 and over crowd (which I’m a proud member of) but you must have an engaging online presence to market your business. Pick a couple of platforms and post frequently using interesting information.

10. Shine your own STAR. Knowing your competition is important but worrying about that competition or what someone is saying or doing is counterproductive. Use that energy to stay two steps ahead and you will always have success.

 

Hope these 10 tips will help you and your creative business.

Blessings,

Carol

 

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15 Comments

  • Reply
    Colleen Martin
    March 11, 2017 at 9:47 am

    Carol, as always, your tips are great!

    • Reply
      Carol Spinski
      March 13, 2017 at 3:02 pm

      Thank You my friend:) Hope you are having a wonderful day! Carol

  • Reply
    Sylvia Madrid
    August 10, 2015 at 10:12 am

    OMG! Have been in a funk and your tips have been a kick in the behind to remind me of the things I love to do and to continue to do them with a fresh outlook. I’ve never replied to any other site, so you can see how your words have inspired me! THANK YOU

    • Reply
      Carol Spinski
      August 10, 2015 at 1:50 pm

      Hi Sylvia~ Thank You so much for the kind words. I think all of us creatives get into a fun now and then. Sometimes it just takes a little reminder that you can certainly do (and should do) whatever your heart desires. I plan on sharing more tips soon:) Blessings, Carol

  • Reply
    Bridget
    June 8, 2015 at 10:15 am

    Hi,
    I really like what you said here. Sometimes what worked 10 years ago, may not work in our present time. I am currently working as a gift shop manager, which I love,having owned a store front 8 years ago. The people is what I love, the interaction with the customers, and my volunteer staff are so rewarding.
    Also in my spare time at home I sew, quilt, make gifts for family and friends, create everyday. It is who I am and grounds me, spiritually, and keeps me sane. I use to have a sewing business while my “babies” were growing up. I am ready 30 years later to bring it back into my life. Keeping it in my home for now, and sharing with others. Thank you for your inspiration, ideas, and beautiful photography. Always makes you feel you were somewhere else!!

  • Reply
    Bridget
    June 8, 2015 at 9:58 am

    Hi,
    I really like what you said here. Sometimes what worked 10 years ago, may not work in our present time. I am currently working as a gift shop manager, which I love,having owned a store front 8 years ago. The people is what I love, the interaction with the customers, and my volunteer staff are so rewarding.
    Also in my spare time at home I sew, quilt, make gifts for family and friends, create everyday. It is who I am and grounds me, spirtually, and keeps me sane. I use to have a sewing business while my “babies” were growing up. I am ready 30 years later to bring it back into my life. Keeping it in my home for now, and sharing with others. Thank you for you inspiration, ideas, and beautiful photography. Always makes you feel you were somewhere else!!

  • Reply
    Lidy@FrenchGardenHouse
    November 26, 2014 at 2:13 am

    Such lovely advice. Each one is a gem in its own right. Together, they are a “roadmap” for anyone trying to follow their bliss and start their dream business. Always a joy to visit you here, Carol. xo

    • Reply
      Carol Spinski
      November 26, 2014 at 2:47 pm

      Hi Sweet Lidy! You are just a breath of fresh air and Thank You so much for your always wise words. Blessings, Carol

  • Reply
    Rustic and Simple Fall Centerpiece » Carol Spinski
    October 27, 2014 at 7:58 pm

    […]  Thank You for the wonderful support and positive comments on my last post! […]

  • Reply
    Barb Nichols
    October 22, 2014 at 3:28 pm

    Carol,
    Thanks for this straight forward article that has reminded me of some important lessons as I strive to create this creative business of mine. I am an avid fan and follower! Blessings!!
    Barb

    • Reply
      Carol Spinski
      October 22, 2014 at 11:22 pm

      Hi Barb,

      It’s always a work in progress isn’t it. Thank You so much for the sweet comment, it means the world to me! Blessings, Carol

  • Reply
    Aina
    October 20, 2014 at 3:10 pm

    Thank you so much Carol, these tips is of great value !

    • Reply
      Carol Spinski
      October 22, 2014 at 4:25 am

      You are most Welcome Aina-Hope everything is going well in your part of the World:) xo Carol

  • Reply
    tabitha sumner
    October 20, 2014 at 11:44 am

    thank you, i love the simplicity in these tips and the “realness”…no hype, just help. i’ve just been dealing with my own need to re-focus and tip #2 really resonated.
    you are a bright shiny example of paying it forward with all that you do and give so thank you for that too! <3

    • Reply
      Carol Spinski
      October 22, 2014 at 4:26 am

      Tabitha, So sweet of you (as always) but I really hope they help you, especially #2:) Blessings, Carol

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